We Help Your In-House Marketing Team Increase Revenue—Week After Week—at a Fraction of the Cost of Hiring an Agency.
Result Guaranteed
We’ll help you accomplish your most important marketing goal in 90 days or less—or we’ll keep working with you for free until we do.
Brands we've worked with
Doing it in-house doesn’t mean doing it alone.
Most boutique hotels don’t have the budget—or the need—for a full-service marketing agency.
But without expert strategy, your in-house efforts can easily feel scattered, reactive, and ineffective.
We fix that.
Not a hotel or travel brand? No problem.
We’ve worked with dozens of companies across various industries. If you have an in-house marketing team and want to optimize your strategy, our experts can help—no matter your niche. Learn more here.
Wearing Too Many Hats? Your Marketing Is Suffering.
Common Pain Points:
Marketing is handled by untrained or overwhelmed staff
Time and budget wasted on trial-and-error tactics
Algorithms and trends shift constantly—your team can’t keep up
The Fix:
We coach your in-house marketing team every week to create and execute a results-driven strategy—so your efforts stop spinning wheels and start driving revenue.
What You Get
For just a fraction of the cost of a full-service agency, we’ll give your in-house team the expert guidance they need to execute like pros.
Here’s What You Get Every Month:
Weekly 45-Minute Strategy Calls
Custom 90-Day Marketing Plan
Call Recaps & Action Items
Campaign Reviews & Performance Tracking
Email Support for Ongoing Questions
Website, Social, Email, and Ad Strategy
A Dedicated Professional Marketer in Your Corner
Access to Our Online Marketing Community
Problem: Your Marketing Isn’t Making You Money
When marketing is handed off to untrained staff—like your front desk or reservations team—it shows.
❌ Wasted ad spend
❌ Missed revenue opportunities
❌ Outdated tactics that don’t work anymore
37% of marketing budgets are wasted each year due to poor strategy. That’s money you’re already spending—with nothing to show for it.
Solution: We Turn Your Team Into a Revenue Machine
Uptrend Academy partners your in-house staff with a professional marketing strategist—for a fraction of the price of hiring an agency.
✅ Weekly coaching and accountability
✅ 90-day plans tailored to revenue goals
✅ Campaign audits, performance reviews, and clear direction
✅ Real results—like more direct bookings, better visibility, and smarter strategy
Just 2–4 room bookings a month covers the entire investment.
Let Your Team Run Your Marketing—The Right Way
No more guesswork. No more wasted time. Just clear steps, expert support, and a strategy that actually grows your business.
The Results of Investing in Support & Strategy
✔️ Companies that invest in employee development see 11% higher profitability
✔️ Ongoing training leads to 218% higher income per employee
✔️ Businesses that work with marketing consultants see an average 27% revenue growth in the first year
✔️ Teams supported with continuous training are 17% more productive and 21% more profitable
Designed for Small Teams—Not Big Budgets
Our most popular plan is often less than the cost of a single booking per week.
Nebula - $549/month
Bi-weekly 45-minute strategy calls (2 per month)
Initial 90-day marketing plan + monthly adjustments as needed
Call recaps + action items
Campaign & content review during scheduled calls only
Limited email support (48-hour response time, 1–2 touchpoints per month)
Access to our hotel marketer Slack channel
⚠️ No support or campaign feedback between meetings outside of allotted email limits.
❌ No real-time optimization or hands-on support outside of scheduled calls.
Supernova - $749/month
Weekly 45-minute strategy calls (4 per month)
Initial 90-day marketing plan + monthly adjustments as needed
Call recaps + action items
Ongoing campaign & content reviews (ads, emails, social, etc.)
Priority email support (24-hour response time, 2 per week)
Real-time strategy pivots as needs arise
Full access to community + exclusive resources
✅ Get support when you need it, not just when your call is scheduled.
🧠 Ideal for hotels with active campaigns or frequent promotions.
How Many Rooms Do You Need to Sell to Pay for This?
Probably fewer than you think.
For most independent hotels, just 2–4 booked rooms per month easily covers the cost of ongoing, expert marketing support. Compare that to the cost of a full-service agency, a salaried marketing hire, or even running ads without a strategy.
This isn’t just another vendor fee—it’s an investment in smarter execution, better guest messaging, and ultimately, more bookings. Your team learns. Your marketing improves. Your revenue grows.
You’re already spending time and money on marketing—maybe on ads, social media, or a staff member trying their best to “figure it out.”
But ask yourself:
Are your results consistent and trackable?
Is your team confident in what they’re doing?
Is your strategy optimized for 2025 travel trends and guest behaviors?
If not, you're likely leaving money on the table every month.
Integrating Brand and Performance Marketing Boosts ROI by 90%
Why We Created Uptrend Academy
(Powered by Duval Street Media)
After years of running successful marketing campaigns through our agency, Duval Street Media, we kept running into the same challenge: Smart, ambitious teams who needed expert support—without the budget for a full-service agency.
We knew we could help. But we also knew they couldn’t afford the traditional agency model. So we created Uptrend Academy as the answer.
Uptrend Academy is the consulting arm of Duval Street Media—a sister company built to share the exact strategies, insights, and systems we use daily to grow brands across the travel, tourism, and hospitality industry.
Instead of outsourcing to expensive agencies or disconnected freelancers, your in-house team can now work side-by-side with proven professionals who:
Use real data to guide strategy
Stay up to date on the latest algorithm shifts, trends, and tools
Bring years of hands-on experience in social, email, website, ad strategy, and more
For a fraction of the cost, your team gets the kind of guidance that’s normally reserved for big-budget brands.
In 2025, this is the smartest, most affordable way to boost your marketing performance.
You hired good people—imagine what they could do with great support.