About Us

A note from the founders, Jamie & Jasmine

Dear Hoteliers & Business Owners,

After years of working with incredible destinations and boutique hotels, we kept seeing the same challenge again and again:

You needed smart, strategic marketing—but full-service agency fees just didn’t make sense for your size or budget.

We’d meet passionate owners juggling everything—bookings, operations, hiring and social media—without the support of a true marketing partner. The intentions were there, but the execution? Often stalled by limited time, bandwidth, or direction.

We knew there had to be a better way.
A middle ground between “doing it all yourself” and “outsourcing everything.”

That’s why we created Uptrend Academy—a program designed to give your in-house team the expert guidance they need, without the agency price tag.

Here’s what makes us different:

• We don’t send you interns or VAs.

• We partner you with real marketers who have done the work—built the campaigns, written the copy, analyzed the results, and scaled brands just like yours.

You stay in control. We bring the strategy. Together, we turn your marketing into something that finally works—week after week.

This is personal for us.

We’ve built our agency, Duval Street Media, by helping boutique hotels grow—and Uptrend Academy was born from the belief that great marketing shouldn’t be out of reach for small teams.

Thanks for being here. We can’t wait to support your journey.

Warmly,
Jamie & Jasmine
Founders, Uptrend Academy